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SUBLIMOTION'S INTERNATIONAL DEBUT IN SAUDI ARABIA



Author Valeria Cecolin | Date 11/08/2019

 

Sublimotion chooses Saudi Arabia for its international debut.

The world's first culinary performance experience premieres at the largest entertainment event in the country, the Riyadh Season 2019.

 

Sublimotion, the world's first culinary performance experience has made its international debut at the Riyadh Season 2019, in the leading entertainment event held in Saudi Arabia. Sublimotion, based in Ibiza and financed with Spanish capital, makes the leap to the international market with its involvement in Riyadh Season 2019. The event also includes the participation of leading international brands and companies from the gastronomic sector. Until 15th December, visitors to the Riyadh Season will be able to enjoy this one-of-a-kind culinary and sensory experience developed by double Michelin-starred chef Paco Roncero, creative studio Vega Factory and leading hospitality company Palladium Hotel Group.

“Without a doubt moving this culinary concept to Saudi Arabia allows us to publicise the work we carry out beyond our borders, with the unique concept that is Sublimotion.” Said Paco Roncero. “Adapting the concept to the Saudi market has been a challenge nevertheless we are very excited about the outcome.”

Co-founder and Creative Director of Sublimotion, Eduardo González added “the participation in this event is of great importance to us because it places us in the first line of sight for the entry into the EMEA market. Our idea is to continue to transfer the experience to those countries where we see business opportunities, therefore continuing with our worldwide expansion strategy”.

 

Sublimotion in Riyadh

Sublimotion is held in a 500-m2 venue and, following the format in Ibiza, will only receive 12 guests per show. The price per person is $1,800.

The show has adapted to the eccentricity of the country, being a great challenge during the transformation of the menu and its staging.

For the Riyadh Season, culinary director, Paco Roncero, and his partner, creative director, Eduardo González, have invited distinguished talents from the culinary, technology, cinema, illusionist, music, design and engineering worlds to join the Sublimotion team.

In culinary terms, the menu has been designed alongside some of the most prestigious chefs in the world. The Riyadh team includes a few of the greatest names in Spanish cuisine. Chef Dani García (awarded his third Michelin star this year); Diego Guerrero (two Michelin stars); Toño Pérez (two Michelin stars); from Singapore, Janice Wong (best pastry chef in Asia 2015) and the Argentinian Diego Cabrera (appointed the best cocktail maker in Spain 2018).

Another influential novelty for this international edition is Lucas Vidal, a Spanish musical composer, winner of two Goyas and an Emmy award.

Vidal forms part of an artistic team including fashion designer Roberto Diz, in charge of the costumes, the illusionist Jorge Blass, who will provide his wealth of knowledge and scenic innovation, filmmaker, Curro Sánchez, and the DJ and music producer, Wally López, who will bring the essence of electronic music to the Saudi capital.

 

About Paco Roncero

Paco Roncero is one of the most distinguished representatives of Spanish avant-garde cuisine inside and outside our borders. This technical and creative avant-garde quality is projected not only through a style of cooking but also in the way he offers and understands cuisine as a unique sensory experience. Currently, he is the Executive Chef and Director of the NH Collection Casino in Madrid and its two Michelin-starred restaurant, La Terraza del Casino, with an additional three Suns from the Repsol Guide; including the gastrobars Estado Puro in Madrid and Shanghai, and Sublimotion Ibiza.

For more information: http://www.pacoroncero.com

 

About Vega Factory

Founded in 2001 by Eduardo González, this is a creative studio and special events agency with 18 years’ experience in the production of renowned shows both at the national and international levels. Their live stage performance and mastery of new technologies applied to communication have been essential in the creation, conception, and development of the first Sublimotion Ibiza culinary spectacular.

For more information: www.vega-factory.com

 

About Palladium Hotel Group

Palladium Hotel Group, a Spanish hotel chain with more than forty years’ experience, operating 48 hotels and more than 14,000 rooms in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil, and managing nine brands of their own: TRS Hotels, Grand Palladium Hotels & Resorts, Palladium Hotels, Palladium Boutique Hotels, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels, Ayre Hotels, Only YOU Hotels and BLESS Collection Hotels, as well as a licensed brand, Hard Rock Hotels.

Palladium Hotel Group hotels specialise in offering customers high-quality standards both in their products and services.

Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM).

For more information: www.palladiumhotelgroup.com

 


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