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MARTINA ROJAS CHAIGNEAU



Author Valeria Cecolin | Date 05/12/2019

Where are you from? 

Italian-Chilean. 

My soul belongs to the continent of the Andes while my heart and head to the “Cradle of Cinema” (Culla del Cinema), Florence. 

 

What do you currently do? 

Cinema, Fashion & Neuromarketing.

 

How and when were your interest in cinema and fashion born?

I think they were born a little by chance, out of curiosity and out of my public relations skills.

I have been in love with cinema since I was a child, and it has always appealed to my creative personality which I find the easiest to express.

I come from a family of musicians and music has always fascinated me, starting from the Opera Theatre to the Techno Club. Growing up in a fertile world for the arts an artistic component was always very important. Fashion, on the other hand, appeals to the “Producer” side of my personality.

My initiation into the world of fashion happened by chance while living in New York after I graduated in Film Production Techniques at the New York Film Academy, where I was a scholarship student. I was lucky enough to start working with a friend who needed help casting for fashion shows before moving on to producing advertisements, campaigns and events. America was a great teacher!

 

What were your most significant work experiences?

I have several experiences to tell, many of them for more emotional reasons, others professional. 

Awarding Ennio Morricone at the Ignazio Silone Prize that I produced and curated at the Campidoglio in Rome in 2013 was certainly one of the most exciting moments, like sharing set experiences with Ridley Scott and Ron Howard. Shooting inside the Planet Funk backstage concerts around Italy for the production of their Documentary or organizing shootings for Mario Testino and Glen Luchford.

 

Florence is a city of art, culture and fashion par excellence. What are the events in the city you work with?

Besides being a city of art, Florence is the “cradle of cinema”.

I coined this term during the production of the Hannibal series for HBO. Despite its size and everything that goes with it, it's an amazing open-air set!

In the last five years living in Florence I have worked a lot with the city trying to bring international productions of all kinds.

I love culture and I will always have a special regard for my city.

The most important and difficult event I produced was certainly the 200 Years Celebration of Brooks Brothers, the oldest men's fashion brand in the USA that decided to celebrate its anniversary in Cosimo I De’ Medici’s home: Palazzo Vecchio.

 

What is the part of your job that motivates you the most?

Growth through human contact. Public relations. Places to discover.

Learning from the shared experiences with others has always been my strength but always knowing how to balance with the amount of energy I spend…

Especially don't letting others steal it! Otherwise nothing ever gets done.

 

How would you describe yourself?

I do not enjoy being courted by others but at the same time I’m still searching for something that I do not have yet.

If I had to describe myself... I would say that I am a very willing woman, I love having fun but reliability and the seriousness have an essential value at work.

I often have large responsibilities and lots of stress but I try to never lose my smile!

I like to try to anticipate what people think and for this the study of Neuromarketing has its charm.

 

Let's talk about your relationship with Ibiza and with ND Magazine. Do you know the island well? And our magazine? 

 Magic. Charm. Chaos.

These are the three adjectives I would use to define Ibiza.

I have been visiting the island since I was 16 and I lived there during various stages of my life: as a producer, as a guest, as a PR for events, as a lover. However, after all these years I find it is still full of magic, especially in the west towards Cala Conta, the part of the island I prefer and where I can recover most of the energy I mentioned earlier. You should try it all, it's an incredible experience.

The first time I looked through Night&Day magazine I was probably at Sonar in Barcelona.

It might have been in 2009 but I'm not sure.

 

And finally the ritual question, are you Night or Day? 

So difficult! I’m Night & Day for sure.

One is essential to the other. Perhaps this impulse comes specifically from my South American soul.

I mean, if you think about it, at this very moment, it's 08:00am in Florence, it's sunny, but in Chile the sun has yet to rise.

 


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Christian Dori
email cd@ndworld.guru
phone IT +39 391 400 7502
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phone IT +39 351 960 5947

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