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HEART IBIZA: JOSÉ CORRALIZA



Author Valeria Cecolin | Date 09/01/2018

During our long collaboration with Heart Ibiza, the restaurant of the Adrià and Le Cirque du Soleil brothers, we had the pleasure of interviewing Jose Corraliza, general manager of the venue.

 

One more season in Ibiza. Broadly speaking, how would José Corraliza define this 2018 season in both Heart and Ibiza in general?

This season has allowed us to further explore that collision among art, gastronomy and music, which turned over our memory and curiosity chest within the most steampunk aesthetic as a concept. In general, the season is still looking good as we keep developing and creating new experiences.

This season has been for Ibiza a turning point, with its tourists, residents, institutions and entertainment activities looking for a new balance.

 

Is it true that Heart is constantly evolving to improve its product even in the middle of the season?

Completely true, and it is something integrated into our own development process. It is essential to keep evolving and learning from the mistakes that you can make every day. The only way to improve is to remain sensitive to the spirit of improvement and work, which involves developing the product. We also continue creating and evolving so that people can come several times and we can always surprise with new elements.

 

How would you explain to someone who has not lived the Heart experience why this is something they have to try at least once in life?

Heart was created not to be a restaurant, a cabaret or a club. It is the creative integration of these elements that creates the experience and that we try to connect at different levels with anyone who visits us, and who in one way or another, is never indifferent to it. The artistic combination of Cirque du Soleil with the gastronomy of the Adrià brothers combined with the theme of the events at the club where music, performances, DJs, artists and production quality, are essential to at least experiment and get into a different bet.

 

Do you think that the Heart experience could be taken to another part of the world, or is it a reality that can only occur in a magical place like Ibiza?

Heart Ibiza has been created to be in Ibiza, but the concept itself is exportable as long as there is our capacity to integrate the local part into other destinations. We are considering different proposals but always taking into consideration the process of adaptation that involves looking at their markets. There are grounds for this, and next step is how to integrate them into other destinations. Ibiza has got unique elements that require you to integrate the concept, but the success you get in Ibiza does not guarantee success in London, NY, Dubai, etc., unless you adapt and fit in order to connect in that experience you represent.

 

This season the competition has risen and the number of tourists have dropped. How has Heart Ibiza managed to stay in its actual position, both in the experience and in the club?

There is no other formula than betting on the quality and affection that we try to give each day to each client that visits us. All this undoubtedly involves work and effort to try to continue working to improve every day.

 

The summer season will end shortly, and Heart Ibiza will close its doors. From that moment on, how is its machinery going to move to get ready for the 2019 season? How do you view it?

The organisational machinery has actually already begun to prepare the 2019 season with the development of the concept in order to work our proposal in our winter laboratory. We are now doing tests for next year with everything we learn, with the wish to create and provoke ourselves. The concept represents a constant change, so we will change the show, the cuisine and our club nights.

 


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